Ambidextrous performance according to entrepreneurial vigilance Applied research in the oil products distribution company
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Abstract
The research aims to define the role of entrepreneurial vigilance in its dimensions in improving the activities of the entrepreneurial vigilance in its dimensions in the researched company, and the importance of the research is evidenced by assisting the oil products distribution company / session in directing the interest of the researched company because it has a prominent role in the Iraqi industrial community to the variable entrepreneurial vigilance that contributes to Building a sustainable competitive advantage. This will happen when the company has an entrepreneurial orientation and a good strategic plan is built by the ambidextrous leaders in the research company. The researcher adopted the method of the analytical approach to complete the research, and the research community represented by the Petroleum Products Distribution Company was selected, and the administrative leaderships were chosen, in addition to choosing the intentional sample method, as the research sample reached (116) persons distributed to the administrative leaderships, and the questionnaire was adopted as a main tool In the research, it was based on personal interviews, field visits, and personal observation, The results of the research indicate the convergence of the results for the entrepreneurial vigilance variable and the ambidextrous performance variable in terms of arithmetic mean and standard deviations of the petroleum products distribution company.
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