PRAGMATIC ISSUES ON MODERN ADVERTISEMENT SLOGANS
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Abstract
In this paper, the pragmatic issues in both print and electronic media were examined. We focused on the non-linguistic elements in targeting message. We also considered how linguistic elements interfere with non-linguistic ones in communicating message. The paper investigated some crucial pragmatic issues in modern advertisement slogan. We discovered the role of both linguistic and non-linguistic elements in conveying messages from the advertisers to their audience. We also found out that context play a vital role in the choice of language use in advertising. We discovered a drastic semantic distortion or obstacle in modern advertisement slogan as a result of some pragmatic loopholes inherent in advertisement such as ambiguities, anomalies and deifications. It was also found out that advertisers do objectify experience at the expense of their customers. We concluded that there are some pragmatic squabbles facing advertisement. Our data was collected through bill boards, graffiti news papers, magazines etc. And the work was framed on Bach and Harnish (1979) theory of mutual contextual belief.
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