OVERLAP OF THE PICTURES OF COLOR TEXTS IN THE NOVEL HOT MAROC BY THE MOROCCAN WRITER YASSIN ADNAN : THE FRAGMENTED PORTRAIT AS A SAMPLE

Abstract

This study focuses on one of the central issues that is are overlooked in the qualitative artistic research: the relationship of the literary text with the attached color text, specifically the cover text, through one sample- the novel Hot Maroc by the Moroccan writer Yassin Adnan in its two translations into French and English versus the two original Arabic texts.
The study notices that the artistic overlap between the aesthetics of the textual content and the aesthetics of the textual color content constitutes an exceptional model in raising an unaddressed deep debate between form and content that concerns a broad public of recipients. The qualitative test that I conducted between the covers of the novel Hot Maroc in the forms of their artistic revelations led me to draw amazing conclusions regarding the color impact of the cover artistry on the novel's popularity.
The research discusses the following issues: the artistic criteria that support the credibility of the work; the artistry of the design of the cover by the Arab publishing houses, and the rate of concordance and compatibility between the form and content to achieve the joy of the work; the criteria of the foreign publishing houses in the design of the cover; the differences between the criteria of the two cultures in producing the book covers in general and the cover of Hot Maroc in particular; the fame and spread of the work and its public spread.
The study concludes that the book-cover design has a significant impact on the receivers of the work, and recommends that that the Arab publishing houses promote their paper culture, and come up with a plan of what we agree to call 'cultural marketing'.